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Experience

Recent Roles

Corporate Communications Manager at MJHS Health System

2022 - Present

Strategic Communications Consultant at Crestview Strategy

2020 - 2022

Earlier Roles in My Career

MJHS is a large health system, with a workforce of 3,000+ employees and six lines of business.​

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  • Develop and execute internal and external communications strategies, drafting a wide range of materials, including press releases, talking points, backgrounders, newsletters, intranet posts, biographies and award nominations

  • Lead projects with cross-departmental stakeholders, including government relations, marketing, legal, operations and design, as part of a team that operates like an in-house agency for the organization

  • Proactively pitch stories to media and prepare spokespeople (from executives to frontline employees), securing coverage in trade, local and national outlets such as CBS, NY1, iHeart Radio, News12, The Brooklyn Paper and McKnight's Long-Term Care News

  • Adapt media relations strategies and materials, in conjunction with a translation agency, to engage community media, securing coverage in outlets like World Journal (Mandarin), Telemundo (Spanish) and El Especialito (Spanish)

  • Manage inbound media requests, including drafting responses, internal approvals and coverage tracking

  • Maintain the organization's online newsroom, ensuring timely, accurate and engaging content

  • Contribute to daily organic social media, helping manage a dynamic content calendar, script writing, captions and video shoots, while also finding opportunities to repurpose content to secure earned media

  • Support Generative Engine Optimization visibility through strategic earned media placements and social media content

  • Actively participate in LGBTQ+ Employee Resource Group, organizing workplace events

​Crestview Strategy is a leading global public affairs agency.

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  • Led client accounts in highly regulated sectors, like transportation and health, overseeing internal staffing, vendors and client relationships for contracts valued at $250,000+ annually (client list included CAMH, CUTRIC, Ontario Hospital Association, Ontario Long Term Care Association, Waypoint Center for Mental Health Care and many more)

  • Designed and executed public relations for government relations "PR for GR" strategies, with a focus on issues and crisis management as well as media relations

  • Prepared and navigated leaders from corporations, non-profits, charities, industry associations and government, including cabinet ministers and United Nations officials, through issues and crises and high-stakes media appearances such as The Economist, CBC's Power & Politics and CTV W5

  • Secured tier 1 media coverage through proactive media relations strategies, with placements in Bloomberg and The Globe and Mail

  • ​Conceptualized, pitched, created materials and hosted media technical briefings for clients, with reporter attendance from Associated Press, Canadian Press, Toronto Star and many more outlets

  • Drafted and placed strategic op-eds for clients, including in the Toronto Star

  • Corporate Affairs Consultant at NATIONAL Public Relations 

  • Communications Assistant in Justin Trudeau and the Liberal Party of Canada's Election War Room

  • Intern at Ontario's Ministry of Economic Development, Employment and Infrastructure

  • Digital Marketing Intern at VICE Canada

Education

Media Management Graduate Certificate from The New School

Honours Bachelor of Arts from the University of Toronto

I studied business models, ethics and other contemporary topics in the ever-changing global media landscape

I double majored in Canadian Studies and Peace, Conflict and Justice Studies, an undergraduate program affiliated with the Munk School of Global Affairs and Public Policy

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I earned a Merit Award and the Canadian Studies Award in Jewish History

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